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Also avoid using them as part of a pattern or adding any decoration to them such as drop shadows or inner glows. Please be careful not to stretch, squish or flip them. We love our trademarks just the way they are. UCF Athletics Trademark Licensing: Contact UCF Athletics at 407.823.3198.
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We have provided a typographic convention you may follow to promote consistency. Sometimes it may be necessary to identify an additional subunit to ensure that your audience understands the specific author of your message or to clarify the source of a transaction. Usage examples include sponsorship identification, trade show identification and promotional products. For situations where space is severely restricted, a horizontal UCF mark is provided. For convenience, it is provided in horizontal and vertical orientations. The Tab and University Signature is provided as a single graphic lockup for situations where the Primary Mark is used independent of a message, such as a logo request from an external agency. For consistency, the University Signature is provided as a graphic element that should not be altered. The words - “University of Central Florida” - should appear in all external communications to ensure that audiences know what the “UCF” trademark stands for. If using the Tab on a black background, please use the Tab artwork files that include “_NoBox” in its name. When using the Tab for external audiences, be sure to include the term, “University of Central Florida,” in your text or use the University Signature as a separate graphic element in your layout. It should not be altered in any way or be combined with other logos. Its effect is strongest when used independently from other visual elements in a layout. It is a bold, modern visual representation of our brand.
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The Tab is our Primary Identity Mark intended to represent UCF to broad public audiences. The Pegasus design was chosen for its distinctiveness-and it symbolizes the university’s vision of limitless possibilities. More than 50 proposals were considered during the process. The logo was officially unveiled by President Charles Millican on April 5, 1968, from a design by Jim Shattuck and Norman Van Meter. He carried heroes on to great adventures and earned a place in the stars as a constellation. Pegasus is the winged horse of Greek mythology. It should be used to identify UCF on all communication materials. It creates, promotes and protects the integrity of the UCF message. Divisions, offices and subunits are identified within the brand context. UCF is the primary branded entity in every communication. To promote unity, clarity and consistency of our visual identity, this system is designed to leverage the equity of our brand.
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